When researching a target audience, make note of demographics, where they live, and their interests. Goals can include increasing brand awareness, boosting sales, driving website traffic, or generating leads to ensure focus and strategic alignment throughout your campaigns. Identify the specific outcomes you want to achieve with your paid media plan. The following steps provide a foundational framework for creating a comprehensive paid media plan: Then add details for each advertising channel, including messaging, timing, and ad specifications.
Getting started with the Smartsheet APIĬreate a media plan defining goals, objectives, target audience, and a budget.ENGAGE Smartsheet ENGAGE brings together our global customers, experts, and partners to share their experiences, ideas, and best practices.Smartsheet events Your hub for Smartsheet events, webinars, Q&As, and user groups.
